
Improving Structure and Engagement for Health Topics
Project Overview
Healthfactos.com publishes fitness and wellness content.
Challenge
Unorganised site structure and low time-on-page metrics.
Objective
Enhance clarity and keyword alignment across content.
Actions Taken
Topic clustering, schema markup, structured H1s, metadata optimisation.
Results
400% traffic growth, reduced bounce rate, improved discoverability.
Tools Used
GA, Ahrefs, SEMrush
Key Takeaway
Organised content structure drives better engagement and rankings.
Call to Action
Wallasey WebWorks structures SEO campaigns to improve usability and results.