Jivatunes.com Case Study

Outreach and off-page SEO

The Jivatunes SEO assignment ran from April 2023 to January 2024. The project focused on outreach and guest posting to build links for the website.

The assignment

Jivatunes needed to develop its presence beyond its own pages. The work involved identifying outreach opportunities and contributing content to other publications through guest posts.

A useful outreach programme depends on relevance: the publication, its audience and the contribution should make sense together. A link count by itself does not explain whether the work helped people discover useful content.

How the work is presented here

This case study records the project period and the type of work carried out. It does not attach an unsupported ranking increase, traffic percentage or number of placements to the project.

Applying the experience

For a local service business, useful visibility can come from relevant project coverage, industry relationships and contributions that help an appropriate audience. The content and destination page still need to be worthwhile.

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